Skip to Content

CauseForce Executives' Generosity Recognized in Iconic Ayres Hall

 Chad Goldman

"When Tennessee alumni see Ayres Hall, they immediately think, UT," says University of Tennessee, Knoxville, Chancellor Jimmy Cheek. Ayres Hall, which is located on what is known on campus as "The Hill," has increasingly become the symbolic center of the university. "Visionary UT alumni such as Chad Goldman are ensuring that current and future students will be able to follow in their footsteps and achieve on a national and international scale."

Although highly successful as a marketing executive known for his creativity, Chad Goldman has not forgotten his alma mater. "My heart will always be on 'Rocky Top,'" he says, referring to the university's fight song that rouses the volunteer faithful. "I want to give kids the same opportunities I was given as a UT student."

From Argentina to Los Angeles...
Chad has been an achiever wherever he goes. After attending Universidad del Salvador in Argentina and earning his bachelor's degree in business with honors from the University of Tennessee in 1993, he was marketing director at ITS, a computer services provider in Buenos Aires. He led the company's marketing initiatives, helping them to establish outsourcing and educational services for Argentina's top multinationals. Chad facilitated the company's strong year-over-year growth and bolstered its awareness as the market leader.

After leaving ITS, Chad received his MBA, specializing in international marketing from the American Graduate School of International Management commonly known as Thunderbird. He served as a brand specialist at Skilset, a Los Angeles consulting firm where he led the development and launching of brand identities, rebranding efforts and marketing strategies for a wide array of industries.

"My experience with UT's language and world business program really contributed to my professional success and character enrichment," Chad says. "It is a great program that can be even greater with more money."

And powering good works by raising money is something Chad knows in his current position as vice president of marketing at CauseForce, a West Hollywood-based company that works with nonprofit organizations to help them raise money. Chad manages strategy, creative development, and execution of all collateral, advertising, Web expressions, apparel and event experiences.

Educating Tomorrow's Leaders
Although they make their home in Los Angeles, Chad and his partner, Brian Pendleton, president of CauseForce, believe in making a difference in the region where he got his degree. "Educating tomorrow's leaders is very important to Brian and me," Chad says. "It is absolutely critical to train Tennessee kids to compete in the global marketplace."

Chad and Brian have pledged $50,000 to the University of Tennessee College of Arts and Sciences to establish the Chad Goldman and Brian Pendleton Language and World Business Endowment. Half the gift will support UT students completing domestic internships and study-abroad programs. The other half of the gift will establish the Ayres Hall Excellence Endowment to fund faculty awards, undergraduate scholarships, teaching assistantships and other academic support needs of the UT College of Arts and Sciences.

"Creation of the Chad Goldman and Brian Pendleton Endowed Language and World Business Scholarship is wonderful news for our program," says Professor Gregory Kaplan, director of the UT Language and World Business Program. "UT is one of only a small number of U.S. institutions with a major that allows students to specialize in both foreign language and international business. Students in the program often study abroad to complete the practical experience component of the program, and the Goldman/Pendleton Scholarship will help provide greater numbers of students with this opportunity."

Associate Dean Chris Boake says, "The gift from Mr. Chad Goldman and Mr. Brian Pendleton to support Ayres Hall will have a lasting impact on students and faculty in the College of Arts and Sciences." In recognition of these generous gifts, the University of Tennessee has named the entrance to Ayres Hall in their honor. "This special building is worthy of the generosity bestowed upon it by these gentlemen. The spirit of 'The Hill' is lucky to have such dedicated supporters."

eBrochure Request Form

Please provide the following information to view the brochure.

A charitable bequest is one or two sentences in your will or living trust that leave to The University Of Tennessee a specific item, an amount of money, a gift contingent upon certain events or a percentage of your estate.

an individual or organization designated to receive benefits or funds under a will or other contract, such as an insurance policy, trust or retirement plan

"I, [name], of [city, state, ZIP], give, devise and bequeath to The University Of Tennessee [written amount or percentage of the estate or description of property] for its unrestricted use and purpose."

able to be changed or cancelled

A revocable living trust is set up during your lifetime and can be revoked at any time before death. They allow assets held in the trust to pass directly to beneficiaries without probate court proceedings and can also reduce federal estate taxes.

cannot be changed or cancelled

tax on gifts generally paid by the person making the gift rather than the recipient

the original value of an asset, such as stock, before its appreciation or depreciation

the growth in value of an asset like stock or real estate since the original purchase

the price a willing buyer and willing seller can agree on

The person receiving the gift annuity payments.

the part of an estate left after debts, taxes and specific bequests have been paid

a written and properly witnessed legal change to a will

the person named in a will to manage the estate, collect the property, pay any debt, and distribute property according to the will

A donor advised fund is an account that you set up but which is managed by a nonprofit organization. You contribute to the account, which grows tax-free. You can recommend how much (and how often) you want to distribute money from that fund to UT or other charities. You cannot direct the gifts.

An endowed gift can create a new endowment or add to an existing endowment. The principal of the endowment is invested and a portion of the principal’s earnings are used each year to support our mission.

Tax on the growth in value of an asset—such as real estate or stock—since its original purchase.

Securities, real estate, or any other property having a fair market value greater than its original purchase price.

Real estate can be a personal residence, vacation home, timeshare property, farm, commercial property or undeveloped land.

A charitable remainder trust provides you or other named individuals income each year for life or a period not exceeding 20 years from assets you give to the trust you create.

You give assets to a trust that pays our organization set payments for a number of years, which you choose. The longer the length of time, the better the gift tax savings to you. When the term is up, the remaining trust assets go to you, your family or other beneficiaries you select. This is an excellent way to transfer property to family members at a minimal cost.

You fund this type of trust with cash or appreciated assets—and receive an immediate federal income tax charitable deduction. You can also make additional gifts; each one also qualifies for a tax deduction. The trust pays you, each year, a variable amount based on a fixed percentage of the fair market value of the trust assets. When the trust terminates, the remaining principal goes to UT as a lump sum.

You fund this trust with cash or appreciated assets—and receive an immediate federal income tax charitable deduction. Each year the trust pays you or another named individual the same dollar amount you choose at the start. When the trust terminates, the remaining principal goes to UT as a lump sum.

A beneficiary designation clearly identifies how specific assets will be distributed after your death.

A charitable gift annuity involves a simple contract between you and UT where you agree to make a gift to UT and we, in return, agree to pay you (and someone else, if you choose) a fixed amount each year for the rest of your life.

Personal Estate Planning Kit Request Form

Please provide the following information to view the materials for planning your estate.